Website Or Blog: Which Is More Beneficial For Your Business?
If you are running a business locally and does not have an online presence till now, this is time that you give importance in creating an online presence for your business to attract all the online users towards your business. It is pertinent to mention that, online presence is one of the most vital factors to grow any business in current market. If your business is lacking online presence, it means you are missing out a large number of customers without your notice. But, the question is, how you can make an effective online presence.
There are many ways how a business can make their online presence. You can either build your own website or you can also build a blog to market your business. But, which one is better? For a novice like you, this is a bigger question. Basically the answer depends on the type of your business and on your goal. On the other hand, website & blog has their own benefits in different ways, let’s see what those are:
Benefits of Website
Having a business website means your business is being noticed by potential customers, and they are assuming that you have a valuable business. Even if your website does not contain much functionality, pages or branding, but a few pages and information can work great for your business. With a business website, you can increase the seriousness of your business. Customers or visitors will think that you are a serious businessman and will get interested in talking with you further.
Moreover, through a website you can approach your customers to contact with you directly through a contact page. However, having a business website is not enough. Similarly you have to do some marketing campaign, SEO, link building, content marketing to make your website available in search engines. Without proper marketing it will be hard for you to attract potential customers, as they will not be able to find you.
Benefits of Blogs
If you have limited budget and still you want to grow your business online, then a blog is a better option for your business. Business blogs can also be developed for free without spending any money. There are many websites like Blogger, Wordpress, Typepad etc. available that allows people to create their own business blog for free.
By creating a blog for your business, you can post attractive promotional blog related to your business and you can promote them to reach to your target customers. Blogs are also a better option if you want to tell your customers more personally about your business.
Conclusion
So, you must have understood that website and blog both has its own benefits. However, it is pertinent to say that website is a much better choice for serious businessmen along with chooses a website development company in Kolkata, but if you have fewer budgets then going for blogs is not a bad thing.
